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Screen Charming Colors

It is impossible to imagine a world in black and white. Color is what confers emotions to our senses, what enriches a shape with a soul. From pastel colors, more romantic and ethereal, to pure tints, saturated and bright: SCREEN collections enrich themselves with new, refined and evocative colors.

The inspiration? Yves Klein’s intense blue and the depths of the sea. Like a white canvas, bleached hair gets painted with blue and green shades turning out in a play of reflexes almost iridescent. The result? A sharp and provocative look that is certainly catchy. We created it with Pure Bleach White Cream + Replex + Purease Toner Lavander Ice + Pure Crazy Garden Party & Wild Blue.

Let’s start with a total bleach, deeply protecting the hair, to get to a pastel shade that goes from pearl to mauve. Thus obtaining a romantic and dreamy effect with chromatic violet and pink contrasts. We created this with Pure Bleach White Cream + Replex + Purease Toner Suger Pearl e Mauve Tea + Pure Crazy Purple Rain, Scandal Pink and Simply Clear.⁣

A unicorn-effect-look, suggestive and charming, developing in a play of colors and shades on a bleached base.⁣
Lightness and poetry, movement, and originality are its distinctive signs.⁣
We achieved this with PureBleach 9Plus + Replex + PureBleach White Cream + Purease Toner Sugar Pearl + Mauve Tea + Pure Crazy lemon Crush, Simply Clear, Scandal Pink, Wild Blue.⁣
This creation gives you the impression of getting lost in an abstract painting where spots of color get painted onto aquatic blue/green backgrounds. While your fantasy runs, the final effect defines itself: pure glam. We achieved this with: Pure Bleach White Cream + Replex + Purease Toner Sugar Pearl + Mauve Tea + Pure Crazy Garden Party + Wild Blue.

A harmony of elegant and sophisticated colors for a trendy and sweet look combined. Yet dreamy but determined and full of character too. The result? A pure Fashion effect. We created it with Pure Bleach White Cream + Replex + Purease Toner Sugar Pearl + Lavender Ice + Strawberry Pop.

Simulated shimmering colors result in an unexpected marine astonishing and enchanting mermaid effect. From mauve to pink and blue shades, iridescent pearly colors are bewitching and seductive in their fantasy grandeur. We created it with Pure Bleach White Cream + Replex + Purease Toner Sugar Pearl + Lavender Ice + Strawberry Pop.